Archive for April, 2015


For those who usually have a hard time in keeping pace with avalanche of film-related information, Kunal Deshmukh is the name behind movies like Jannat, Jannat 2 and Tum Mile. Howbeit, this article is not about discussing his cinematic achievements or failures so far. This morning Kunal Deshmukh is again back to limelight(not because of any of his upcoming endeavor) because of his resurrecting escape from earthquake-hit Nepal.

Kunal, who went to Kathmandu last week to attend the wedding of his school friend, ended up spending the most horrifying three days of his life there with his girlfriend Sonali. Yes, he was stuck in the same 7.9 magnitude earthquake that rattled the breath out of Nepal. Although he is back now, it will take a while for him to get out of the heartbreaking ordeal he went through.

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Explaining the mental and physical trauma he said, The ground moved violently beneath your feet and it makes your stomach feel squeezy. There were people crying and collapsing being on the edge for so long. For those two days, we survived on chips, biscuits and water that the little shops were selling, but we didn’t want to eat as the loos were so bad. Amongst thousands and thousands of people, there was just one toilet and no one to clean it, so if you landed up going to the toilet, there was shit lying everywhere on the floor.”

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Too many thoughts were vying for my attention after reading his experience, but finally my thinking nerves were stretched as violin strings to a connotation. Mostly it has been seen that art imitates life; in case of Kunal possibly his cinema got imitated by life. In 2009, when he directed Tum Mile—based on the story of a couple stuck in a natural disaster of Mumbai floods- he barely had any idea that someday life may come full circle with this concept.

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The way I am looking at it, the analogy between fiction and real, in this case, is mysterious and totally unavoidable. Filmmakers usually try to present us a slice of real world by taking themes inspired from real life. What happened with Kunal is diametrically opposite. His story of a couple surviving amidst a natural crisis for few days is obviously in the same lines of his own movie. Those of you who have seen Tum Mile would consent to this I am sure. I agree that the screenplay of movie was slightly lose, leading to its failure, but today I can only presume one thing that when world falls to shreds you have no other option apart from wringing your hand in hope. Perhaps life has different ways of teaching you to maintain equilibrium despite all the emotional storms coming you way.

Kunal has come back as a changed man. With a new found gratitude and reverence he says, “Before leaving I was thinking of which film and which producer, but now I don’t care anymore. I will never ever complain about the small stuff in life.”

Experiences like this are not just a piece of news, it is life. Knowingly or unknowingly it may define our way of living. Often life induce emotions that fills your psyche with strong, very strong prayers, every now and then. It gives you the assurance to chart your own course, show gratitude and rise above adversity and intolerance. Instead of sinking under the weight of pretensions, let us pray for exuding positivity at every situation of life. The fact that the whole world is coming together to provide aid to Nepal- so that their disrupted life gets back on track-speaks volumes about the prayer and positivity I am talking about here.

God bless and protect all mankind!

 

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P.S: All pictures are a result of Google search and I have no copyright over them.

 

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When nature’s fury fall it spares none; several dreams shatter and tears trickle down as you see loved ones depart at the snap of fingers. The devastating earthquake that hit the land of nirvana-NEPAL- on Saturday, 25April 2015, was exactly on the same lines.

Kathmandu Struck By Powerful Earthquake

Who knew that the “mild” shivers and tremors felt in certain parts of India at 11:56 A.M. local time would become so pain-stricken for people of Nepal. By now, the news channels must have drilled into your mind that the 7.8-magnitude temblor had its epicenter 51 miles northwest of Kathmandu. Apart from the escalating death count, many world heritage monuments like Patan Darbar Square and Dharahara Tower are now reduced to debris. Adding to the woes, the pelting rain is making it difficult for the rescue team to churn out service as promptly as expected.

Nepal-Earthquake

This was a brief update about what our neighbors are going through right now.

What pushed me today to tap my fingers again on keyboard after a long time was a very crooked way of marketing used by Lenskart, an online eyewear website.

On the fateful day, by 1 P.M. over 400 people were reported to have lost their lives while battling with the wrath of nature. And Lenskart apparently-with all their sense and confidence-were asking people to ‘shake it off like the earthquake’ by sending promotional text messages around 1:30 P.M.

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The tremors which claimed many lives even in northern and eastern India, apart from Nepal, perhaps seemed a lucrative option for Lenskart to capitalize on the marketing of Vincent Chase sunglasses for Rs 500. If this was not enough then another online retailer company American Swan came up with an “Earth shattering offer” at the same time. Really? This is what market competition has stooped to? Now companies want us to celebrate this extremely tragic incident by availing discounts.

Lenskart realized that what they wanted to start as a roar is ending on a whimper when #ShameonLenskart started trending on twitter minutes after the message was received. This is when their callous move was covered up as “accidental choice of words” in their apology SMS sent two hours after the blunder. Even American Swan understood the gravity of situation and tweeted, “We empathize with the victims of the tragedy”.

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During the time when the common public were shrouded in terror and the government was working to provide relief as quickly as possible, Lenskart and American Swan thought to be cat’s whisker by leveraging the attention of potential consumers. This is what happens when you ignore to see the larger picture and focus only a distorted picture that appears tempting enough to “try” at least once. Although it might have been an inadvertent step, rarely you get a second chance especially in the world of social marketing.

At a time when scam cases, theft, murder and rape has become so prevalent that, I guess, even online sellers are gradually turning resilient towards the plight of each other.- just like each one of us. The reservoir of compassion has dried up completely because pursuit of happiness is the only goal. We talk about freedom, empowerment, and my choices, but forget that they cannot be sold through glossy marketing; it will come only with mutual respect. On the other hand, apathy and indifference will only lead us to these type of marketing skills and girls lying naked on roads for hours while people choosing to pass by!!!!

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P.S: All images are a result of Google search and I have no copy right over them.